Written By: Tyler Douthitt
Owner & Founder: TFD Supplies
Today is the day known as Cyber Monday.
Putting aside the fact that the term is largely made up by internet shopping giants, it is a day that many people look forward to for all the deals online.
Many people didn't buy last week because they are waiting for the sales today.
Cyber Monday, as well as sales in general, move the flow of customers from one day to another. Customers start to ask "Is today the right time to buy?" or "Should I wait for the sale to buy?".
I feel this concept is inherently flawed. That's because if tomorrow is a better day to buy than today it says that today is a worse day to buy than tomorrow.
Does a company really want to send the message to their customers that today or any day is not the right day to buy?
As a consumer, I don't like it. As a business owner, I will not do it.
We do not run sales. We don't have gimmicks. We have up front no frills uncomplicated pricing. Every single day is the right day to shop at TFD Supplies. We don't sneak in charges.
My customers are family to me. Our customer experience is something that I constantly think about. And one quick way to detract from the customer experience is buyer's remorse. A customer could have waited and saved money. A customer could have bought yesterday and saved money. These are situations that I never want my customers to encounter.
At TFD Supplies, yesterday was a great day to buy. Today is a great day to buy. And tomorrow is a great day to buy. If you want to think about for a week and then decide that works too. If you need to wait until a budget or payday comes that is just fine too. And if you don't want to buy, no hurt feelings.
As a side note, please never buy from us if you can't afford to. But that's a whole post on its own.
We do not play pricing games. Our prices rarely change - our 55 cent earbuds have not changed prices in 3 years.
So today, on this Cyber Monday, if you are looking for earbuds, headphones, teacher gifts, and other bulk school supplies, please feel free to buy.
If you're busy today, that's cool too. The prices will be the same tomorrow.
Tyler F Douthitt